Priority signals
- Date-picker keyboard support
- Form labels and error messages
- Mobile tap targets
- Confirmation flow clarity
Compare reservation paths for accessibility, completion risk and mobile friction.
Booking and appointment sites are a practical second wedge because the path is measurable and often breaks on forms, calendars and overlays.
Report dimensions
- Accessibility: WCAG-oriented signals, labels, keyboard paths and critical blockers.
- UX conversion: Clarity of calls to action, forms, trust cues and booking or checkout friction.
- Performance: Speed, layout stability and interaction readiness on a public landing page.
- Technical SEO: Indexability, headings, metadata, structured content and crawl clarity.
- Agent readiness: Semantic HTML, accessibility tree clarity, raw DOM structure and action reliability.