Accessibility
WCAG-oriented signals, labels, keyboard paths and critical blockers.
- Accessible names on buttons, links and form fields
- Keyboard path and focus visibility
- Critical automated axe-core violations
Dutch webshop and booking-site benchmark
See where your website loses to competitors.
Compare your site against two competitors for accessibility, UX conversion, performance, technical SEO and AI-agent usability. Turn the gap into developer-ready tickets and a paid expert review.
Built for EAA pressureCompetitor-relative evidenceExpert review upsell
Your report will appear here
Run a benchmark to see scored dimensions, competitor gaps, screenshots, evidence and ranked fixes.
Transparent method
No fake AI ranking score. No compliance certificate.
Search engines, browser agents and human buyers all need the same thing: pages with clear structure, fast mobile rendering, accessible controls and evidence that survives inspection.
UX conversion
Clarity of calls to action, forms, trust cues and booking or checkout friction.
- Primary action clarity
- Form effort and error recovery
- Trust evidence before the decision point
Performance
Speed, layout stability and interaction readiness on a public landing page.
- Largest visible content
- Layout shift risk
- Script weight on mobile
Technical SEO
Indexability, headings, metadata, structured content and crawl clarity.
- Indexable metadata
- Heading structure
- Structured decision facts
Agent readiness
Semantic HTML, accessibility tree clarity, raw DOM structure and action reliability.
- Semantic controls for browser agents
- Accessible tree quality
- Action and fact extraction clarity
Commercially honest positioning: automated accessibility checks can catch many common issues, but they are not a legal certification. Expert review and remediation are the high-value paid services.
SEO and outreach wedges
Start narrow, then generate focused pages from data.
The app is structured so each buyer wedge can get a page, a benchmark brief and an outreach angle without duplicating scoring logic.
Dutch webshops
Benchmark checkout trust, accessibility and speed against competing webshops.
Use this wedge first because webshop owners can connect benchmark gaps to lost revenue, EAA pressure and implementation work.
Booking platformsCompare reservation paths for accessibility, completion risk and mobile friction.
Booking and appointment sites are a practical second wedge because the path is measurable and often breaks on forms, calendars and overlays.
Web agenciesGive agencies a white-label competitor benchmark they can sell to clients.
Agencies are the channel once expert reviews convert. They need reports, tickets and recurring monitoring more than another scanner login.
Automation-ready
Lead and content loops are explicit.
The first version should sell manually, but the app already exposes clean extension points for CRM, LLM report writing, sector pages and outreach generation.
POST benchmark requests to /api/leads with source URL, competitors and email.
Generate one competitor gap and one screenshot-backed finding for cold outreach.
Create sector pages from shared sector data instead of writing one-off pages.
Send a free preview first, then route paid reports to expert review and Paydar work.
API and webhooks
Built for automated lead generation and agency workflows.
Lavan already has API-key authentication and webhook flows. ComparisonList now has a benchmark endpoint that can call those services when configured, while still running a safe local HTML scan during early development.
Let agencies and technical customers trigger benchmarks from their own systems without sharing dashboard access.
Accept signed webhook calls from deployment tools, website monitors or lead-generation workflows.
Send benchmark completed events to CRM, Slack, Make, n8n or an agency client portal.
Route high-intent benchmark gaps into accessibility remediation, expert review and monitoring.
POST /api/benchmark
{
"ownSite": "https://your-shop.nl",
"competitors": ["https://competitor-a.nl", "https://competitor-b.nl"],
"locale": "en"
}
# -> { "runId": "..." } then poll GET /api/benchmark/{runId}MCP server
Run ComparisonList from your AI tools
The same engine is exposed as an MCP server. Point Claude, Cursor or your own agent at the endpoint and call benchmark_site or check_agent_readiness.
# MCP endpoint
https://api.comparisonlist.com/mcp
tools:
benchmark_site(url, competitors?, locale?)
check_agent_readiness(url, locale?)Revenue ladder
Monetize the decision and the fix.
Solo audit or 1-v-1: summary scores and three priority gaps.
Complete comparison, every finding with evidence, ranked fixes and dev-ready tickets.
Human-verified benchmark, 30-minute walkthrough and implementation plan.
Weekly re-scans for three sites, change history and regression alerts.